Giant Media is pleased to announce that we’ve been acquired by Adknowledge, the largest private owned online advertising marketplace. What began five years ago out of a small brick building on 7th St. in Santa Monica grew in size and profit on “the coolest block in town”, Abbot Kinney Blvd, and now joins force with a leader in digital optimization.
From the beginning we’ve seen online video as a rapidly growing market. Today, video is an essential component in establishing brand identity on a ever-changing, expanding online landscape. Our devoted team here at Giant Media has worked very hard to elevate video distribution beyond the currently established formats. We thrive on the challenge, the change, and the opportunities that reach before us now.
The combination of Adknowledge and Giant Media reenforces the abilities of two highly complementary companies; each is recognized as a leader in the rapidly developing digital marketing world. Founded in 2004, Adknowledge helps leading advertisers maximize their online value, at scale, across a multitude of channels, approaches, and formats.
Our work here over the past five years has been driven by the passion, efficiency, and humility from every Giant Media team member, and we aspire to sustain the same ethos with Adknowledge as we begin to scale globally. To date, Giant Media holds offices in New York, Detroit, in addition to our Venice, CA, headquarters.
As we now shift our focus to the future of online video, we are thrilled to be a part of the Adknowledge family. In the meanwhile, we look forward to welcoming our new team members in typical Giant Media fashion - with a cold beer and fresh tacos on our rooftop deck by the sea.
Giants on Halloween.
Top to bottom: Rachael - Ryu (Street Fighter), Kelly - Swampmusic12, Cole - Jedward Snowden
Giant Media made quite a splash at ThinkLA’s Pokeraoke event last night. Many Giant Media team members sat down to the Poker Tournament but Lady Luck was with our SVP of Finance, Edward DeLeon. Ed came out on top, winning the Poker Tournament and taking home a 42” flat screen TV.
Meanwhile, a couple Giants took the stage for a Karaoke showdown. Mo, Dillon, Chris, and Rachael sang an energetic rendition of “Sweet Child of Mine”. Dillon’s powerful singing garnered huge support from the crowd, getting the team all the way to the semi-finals.
Congratulations to Steven Flowers from Moxie for winning the Karaoke competition! BIG thanks to ThinkLA for hosting and throwing such a fun event.
MEET A GIANT - Jamie Andersen, Intern
When Jamie’s not hand crafting silver coin rings or putting in the hours with UCLA’s Ad Team, she’s an idea machine here at Giant Media. As part of the Social Communications Team, her talents have aided in developing new technologies, but it’s her effortless problem solving ability that makes Jamie unstoppable.
On the appeal of Pinterest Pinterest is my favorite social platform at the moment. It has everything I desire; animals, crafts, and fashion, all in one spot. A few summers back I had a DIY Tumblr, and it became too time consuming to maintain. Now, inspiration and execution exists on Pinterest, with the bonus of a social community. I pin for my friends mostly, but my boyfriend and I share a board where each of us pin recipes to cook later.
On the simplicity of media It’s becoming easier for a consumer to ingest media faster. Not only that, but there’s more to take in. That quantity hasn’t left a whole lot of room for additional social platforms to populate, which is why I believe there’s hope for platforms that are streamlined. The best social apps now are the ones that start with one, simple action that can be shared across the rest.
On rapidly changing trends Every brand wants to be viral. Doing so means your brands is associated with content that speaks from an idea, not a selling point. In a ways, viral is forever, but it’s not a very effective lasting impact. I loved watching the evolution of the Harlem Shake into goats screaming like humans, to screaming goats interrupting Taylor Swift. Then all the while this is happening cats are being jerks. This happened in 10 days and will probably not be around in another 10, but that doesn’t mean it wasn’t fantastically enjoyable to watch.
You can follow Jamie on Tumblr
How Venice Does “rainstorm”: rainbow to the left, sunset to the right.
Snapped from the patio at Giant Media.
MEET A GIANT: Daniel Druger, Intern
While working to complete his MBA at USC, Daniel is attentive to the changing social landscapes and their relationship to marketing, but it’s his appreciation of the details when connecting with an audience that makes him a perfect fit here at Giant Media.
On finding a niche in social media - The amount of areas that people can connect around are vast. There are so many subcultures within social media, maybe it’s regarding a show or artist, but the more granular you get within social media the more remarkable the content. Go beyond the mass and you’ll find stronger communities.
On today’s online marketing advancements - We can track people’s actions and even their eyeball/mouse movement. This is how we monitor consumers now. Not too long ago you knew a million passed a billboard on a week, but on the internet you know who saw it, when they saw it, what they did before and after they saw it, and beyond. Technology enables developing a more true, modern demography.
Follow Daniel on Twitter.
Last weekend, many team members from Giant Media attended the annual L.A. Chinatown Firecracker Run. Some walked, some ran, all celebrated the post-5k with delicious dim sum at Imperial Palace. Our Development Team opted out of the run. Instead of putting foot to pavement, they cranked and charged the The Firecracker Bike Ride, a 30 mile bike route through the hills of Elysian and Griffith Park.
Question now is: what’s next for the muscles of Team Giant?