If you missed the 1st Venice Tech Entreprenuer Meetup this past Friday, don’t worry. Now you can relive the magic (and Harlem Shake) at Modern Nerd’s gallery.
Hallowmeme Celebrates Internet Culture in Brooklyn
Last Thursday, a massive crowd gathered at Brooklyn’s Bell House to celebrate internet memes, those bits of popular culture (pics, audio, video, trends) born on the Web that get passed around social networks, all the while being remixed, with thousands of people adding their own unique spin. This was Hallowmeme’s 4th year, with attendance that doubled last year’s crowd. Memes are a newish form of participatory culture, where everyone has the chance to create the next viral sensation, like Unimpressed McKayla or Ermahgerd Gersberms.
2012 might go down as the year that memes broke into the mainstream. Now referenced heavily on TV, this form of folk art was previously relegated to obscure communities like 4chan and Something Awful. No greater sign of the form’s cultural dominance can be found than this massive costume party, which we here at Giant Media were thrilled to sponsor. We love the Internet!
Our own Cole Stryker, who appeared as a Reddit Creeper, had the opportunity to judge the contest (along with writers from Late Night with Jimmy Fallon, Tumblr, and comedienne Grace Helbig), which resulted in the triumph of an ebullient Honey Boo Boo.
You can read more about Hallowmeme at:
(Photo via UPROXX)
Back in September our CEO, David Segura, spoke with Adotas writer, Richard L. Tso about the visually-striking, hue-saturated, hipster-infused ad campaign direct by James Franco for 7 for all Mankind.
For the 7 For All Mankind campaign, Giant’s main focus was to target the 21-34 year old demographic through the James Franco Web Series. To get the Internet buzzing about the videos and encourage user engagement, the brand also launched a sweepstakes with the opportunity to win a $1,500 shopping spree.
Giant was brought on to create mass awareness for the videos while driving sweepstakes entries. One thing you’ll notice is that there is very little branding throughout the video series. This is intentional and a nod towards a goal to convey a lighter and less in-your-face aesthetic that focuses on lifestyle snapshots, more focused on creating a mood rather than hammering marketing messages down your throat.
The results speak for themselves: The 7 ad campaign resulted on over 1 million views, coverage on over 40 major blogs and over 33,00 user engagements with the brand. They also received thousands of sweepstakes entries and deep brand engagement.
Read the complete article at Adotas here.
MEET A GIANT: Journey Kan, Intern
Currently finishing up her senior year at UCLA, this NorCal native is quick to create, comment, and speculate on the future of social media, but it’s her humor and versatility that makes her a perfect fit here at Giant Media.
On working in an Internet industry: ”I had no idea growing up that you could one day do something with the Internet that’s far beyond yourself, but now it can be used to create new business. It’s very cost effective while at the same time innovating, and that’s just so neat to me.”
On social media’s presence in marketing: ”I really enjoy how social media can impact something outside of the Internet-sphere, how it’s becoming integrated into marketing campaigns to make them more substantial.”
On her favorite Internet gems: “That GIF of the Aflac Duck dancing with pigeons, Courtney Stodden, and anything comparing Christian Bale to Kermit the frog…I mean, come on - if it’s funny I’m all over it.”
On her favorite social media: ”Whenever I’m low on laughter I head to Tumblr. It’s usually there, in very imaginative ways. I definitely split my time between Tumblr and Twitter.”
Welcome to the Giant Media Blog.
A blog written by the people of Giant Media, a social video seeding company based in Venice, California. Here you’ll find stuff we love, whether it’s a killer campaign we’re working on, words of wisdom from CEO and social video wiz David Segura, or a fashion shoot starring HR Associate Fisher Price, featured above (He has the heart of a champion).
We live on the internet and we love helping people tell big stories there. Think of this blog as a scrapbook of that love.
Oh, and hiring announcements. It wouldn’t be a corporate blog without hiring announcements.